David Johnson Resume

PROFILE

Diverse creative and technical professional with experience in a suite of design and marketing skills. 7 years of experience managing the content and technical requirements for a Nashville company conducting business locally and around the globe. Extensive background in devising engaging ideas, applying advanced imaging skills, writing targeted copy, interacting with legions of media followers, and creating mountains of website content.

TECHNICAL ABILITIES

(in no order of priority)

- Advanced Graphic Design
- Advanced Photoshop Wizardry
- Digital and Print Advertising
- Print Production
- Website Design
- Website Operations Mgmt
- Web Content Creation
- Social Media Content & Advertising
- HTML Email Marketing & Design
- Research, Reports, Analysis
- Strong Copywriting & Copy Editing
- CMS, E-commerce, HTML, CSS,
- SEO, C-panel, phpMyAdmin, FTP
- Photography, Video Editing
- Digital & Analog Audio
- Dedicated Branding Watchdog
- MAC man with PC cred
- Audio, Video, Photography Gear
- Adobe Creative Suite
- Microsoft Office Suite
- Joomla!, Wordpress
- Logic, Final Cut Pro
- too much software to list!

 

PROFESSIONAL EXPERIENCE

MultiMedia Designer & Copywriter

Johnson Creative Media - Nashville, 2015 and currently
Consulting & producing work in:

• Print & Digital Graphic Design.
• Photoshopping new realities from scattered pieces.
• Creative Copywriting with a precise target in mind.
• Web Content Creation & Website Design.

All disciplines intertwined and wrapped with SEO, modern Social Media Madness, and Marketing Psychology's insights into the common traits and reactions of people across geographical, cultural and economic boundaries.

 

Marketing & Internet Manager - Graphic Designer

World Music - Nashville, 2008 - 2015 (3 Businesses)
Brick & Mortar Music Retailer w-Ecommerce / Lesson Teaching Center / Live Performance Theatre

• Sole creator of the company’s communications and marketing content for products, services, and live music and entertainment events.
• Performed: multi-discipline visual design, copywriting, website tech work and website content creation, email marketing, social media, database administration, international e-commerce sales, community networking and event hosting.
• Created all advertising concepts and graphic designs for local and national publications and just about every possible marketing vehicle. Included: event posters, websites, magazine and newspaper ads, social media, digital highway billboard signs, large window signage, brochures, mailers, bumper stickers, banners, tee-shirts, and too many other items to list. I have the ability to apply advanced Photoshop skills to make everyone and everything look better! Photoshopping images into something beautiful and wholly unexpected is a specialty.
• Performing complex multilayered, non-linear, video and audio editing is also in my toolbox.
• Wrote all copy for press releases, articles, social media, html email newsletters, advertisements & more.
• Shot product, portrait and situational photography for the web and print-work.
• Built and administered technical, creative, & content requirements for three distinct and beautiful websites. Researched and wrote all articles/blogs. All graphics custom made. Photographed products, researched and wrote product content. Upon backup the main website consisted of over twenty-thousand files. Communicated with customers and stakeholders from across the country and around the globe. Images showing the websites as they appeared under my administration can be found on my website. The company was sold in 2016, is in a state of heavy flux, and their current presence is not associated with my work.
• Administered high-volume email and social media promotions. Wrote enticing copy, created eye-catching graphics, ran paid digital advertising, analyzed results, and bantered back and forth with new and current followers to drive up interactions. Expanded social media following and email list exponentially. Both our targeted customer audience and business partners commented on how much they enjoyed both the written and visual style of my work. As you learn more about me, you will discover a fun loving soul who loves to connect with people and who finds no greater joy than in helping others.
• Imagined and conducted clever interactive contests and giveaways.
• World Music is a local company. Amid strong, long-held owner apprehensions regarding expanding into international markets, I researched, devised, and implemented a plan to open the company to clients across the world. These operations alleviated company anxiety and protected the company from the pitfalls of international trade. The word “World” in World Music is now accurate. Under my supervision the company has transacted business with customers in the United Kingdom, Norway, Sweden, Spain, France, Germany, Australia, Canada, and Singapore to name a few. The vast majority of communication and service with these happy clients came from my keyboard. I can navigate very complex and delicate situations with impressive efficiency!
• Although the company firmly believed it could not be done, my initiatives resulted in W.M. receiving both its first Nashville SCENE - Best of Nashville Award and first Top 100 Dealers in America Award. There are approx. 4,000 dealers in the U.S.

 

Web Design & Graphics Teacher

ProTrain Institute - Oakhurst, 2006 - 2007
Prior to relocating to Nashville I was a full-time classroom teacher.

• Took charge of a faltering course curriculum with serious implications hanging over its head and turned it into a popular learning environment.
• Deftly managed a room full of budding designers and their computers.
• Taught a 300-hour Certification curriculum. WYSIWYG and hand coding.
• Received exceptional written reviews from the students.

 

Distribution / Marketing / Graphics

C.C.J. Inc. - N.Milford, 2000 - 2005

• National marketing for a hearing protection product for musicians. Distribution and sales.
• Copywriting, graphic design and production of custom marketing materials.
• Clients included large store chains like Sam Ash Music, Guitar Center, and Long & McQuade, plus local retailers.

 

Lecturer

Videomaker Magazine - part time - 2002 & 2003

• Taught seminars on the recording, editing & effecting of digital audio for video at the East Coast Expositions for this national publication.
• Received written rave reviews from attendees and invitations to write for the magazine from the Videomaker staff.

 

Audio/Sales/Design

L.B. Recording Studios, pre-Nashville

• Commercial music and voiceover recording studio.
• Conducted sales presentations, negotiated with artists, producers, and suppliers.
• Designed Ads & Wrote Copy.
• Placed media buys.
• Extensive music technology and music production skills are in my bag of tricks.

 

EDUCATION

School of Professional Education, Ocean County College
- Enhanced Web Master Certification
- Web Developer Certification
- Applied Managerial Skills Certification
Website Design, Web Coding, Web Graphics, Web Animation - Flash Actionscripting, db Admin, +

Brookdale College
Computer Graphics / Web / Marketing   4.0 of 4.0 GPA   Phi Theta Kappa
- Studied digital graphics, web design & code, marketing & advertising

Monmouth University  
- Bachelor of Fine Arts Major, Drawing, Painting, Art History, 3-D Design & Photography

 

 

 

 

 

 

 Dave's 7th year pic at World Music  - w/ Corey - (drumhead design D.A.J.)

 

 

How Can You Use My Potential:

I am available for any opportunities where you may have good use for the abilities listed above. I am also happy to consider opportunities that would require me to attempt wholly different skills and "situations". I love an adventure and a challenge. Anything short of going on the road with the Circus could be great fun. My interests are broad! If you have a promising situation where you believe you can use any part of my smarts, creativity, smoozability, or technical acumen, feel free to tell me about it. I learn fairly quick!

Here is the very short list of what would not be a match for my skills. While I have web code abilities, I am not a full-out computer programmer. Work that is for serious, nose in the code guys, is not a match for my training. Second, please no offers to sell something on commission purely at my expense. Thanks!

Call me on my cell here in Nashville, or send work related inquires to the following email address.
I look forward to hearing from you.
Cell: 848-404-6224
Email: davejohnsonmedia@gmail.com

 

 

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